Potpisana prva Brend povelja
Krajem septembra 2007 Srpski institut za javnu diplomatiju, kao nosilac kampanje SERBIAN BREnd, potpisao je Brend Povelju u cilju podizanja svesti o brendingu kao oblasti od opštenacionalnog značaja.
Inicijativu Brend Povelje pokrenula je redakcija BRAND magazina zvaničnim potpisivanjem dokumenta Brand Povelja kojim kompanije i dr. subjekti izražavaju svest o opštenacionalnom značaju brending filosofije i sopstvenu društvenu ulogu i odgovornost u procesu razvoja i unapređenja brending filosofije.
Pored Srpskog instituta, prvi potpisnici Brand Povelje su: SIEPA, Apatinska Pivara, Danube Foods Group, Si&Si Group, UEPS, Brand Fair, Exit Team, Communis, New Moment, Color Press Group, Orange Studio, Belgrade Beer Fest, Kraljevski Red Vitezova, Interaktiv, Pristop, CenET(Centar za ekologiju i turizam), kao i umetnici Đule Van Gogh i Slobodan Trkulja.
U saopštenju BRAND Magazina ističe se da model otvorene medijske afirmacije društva u smeru razvoja brendinga, nije realizovan ni u jednoj zemlji na svetu, čime uspešna realizacija ovakve inicijative Srbiju stavlja na poziciju apsolutnog lidera u nacionalnom brendingu.
U saopštenju se takođe navodi da su u prvoj fazi potpisivanja pozvani oni subjekti koji su svojom misijom i dosadašnjim delovanjem javno izrazili svest o svojoj ulozi i želju da učestvuju u procesu razvoja brendiranja kao oblasti od opšteg nacionalnog značaja.
Inicijativa je u toku, otvorenog je tipa i BREND magazine poziva sve da se uključe i doprinesu daljem razvoju brendinga kao krucijalnom, suštinski potrebnom i najbitnijem elementu u procesu nacionalnog brendiranja i razvoju savremene ekonomije i društva.
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